Viral ads like this are brilliant.

What’s in the Box? – Test Film 2009

No clue on what the story might be, but I'm nerding out watching this "demo".  People are already speculating this to be a Half Life 2 movie, while a few others say it's purely fan-inspired.  I don't really think it is, but whatever the case, I am hyped up and geeking out hardcore on this. 

In a way, this short reminds me of the Cloverfield phenomenon when it debuted in theatres.  The creators were pretty brilliant in it's execution — cryptic viral trailers, bogus myspace pages, all the way to the creepy website images.  It wasn't until the official trailer came out that we finally got an idea what the people behind the movie were up to. 

Does anyone else get that viral ad feeling?  I'm going to go ahead and plunk down my vote for viral ad.  This is way, way, way too good to be just fan-made.  And seeing how the website looks pretty professional in its appearance, I'm crossing my fingers it makes its way state-side. 

There IS a fan made Half Life 2 movie by the way.  Can't say which one is better looking, although this one is pretty short (thus solidifying my presumption that this really is made by fans).  And Gordon Freeman better show up or heads will roll.

Escape From City 17 – Part One

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2 Responses to “Viral ads like this are brilliant.”


  1. 1 Hangaku Gozen March 19, 2009 at 10:26 am

    That first film reminds me of Danny Boyle's "28 Days Later" and "Children of Men." But the graphics which appear when the lead character pulls out gadgets from drawers and bags were classic Half Life. It was eerie, though I wish they had edited some of the chase scenes (not all parts of a video game are that interesting, at least if you're not playing it). You're right, I hope this is the trailer for an upcoming movie. Or a truly amazing video game.

  2. 2 patapete March 19, 2009 at 5:29 pm

    Yeah, can you imagine games looking like this 2 or 3 years from now? Freaking amazing!


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